Marketing

Undergraduate
Polytechnic
Daytime
Presencial
Language of Teaching
Portuguese
Faculty / School
Escola Superior de Gestão, Hotelaria e Turismo
Area of Studies
Economics, Management and Tourism
International Applicants
 
 

Course Structure

Academic Year
2025/26
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
ENGLISH FOR MARKETING I 5 15161077
FUNDAMENTALS OF MARKETING 5 15161081
GRAPHIC DESIGN AND COMMUNICATION 5 15161078
INFORMATION TECHNOLOGY 5 15161082
ORGANISATIONAL MANAGEMENT 5 15161080
QUANTITATIVE METHODS 5 15161079
Year 1
-

2nd Semester

Curricular Unit ECTS ID
ECONOMICS 5 15161088
ENGLISH FOR MARKETING II 5 15161083
FINANCIAL ACCOUNTING 5 15161084
PRODUCT AND PRICE POLICY 5 15161086
SOCIAL PSYCHOLOGY APPLIED TO MARKETING 5 15161085
STATISTICS I 5 15161087
Year 2
-

1st Semester

Curricular Unit ECTS ID
BUSINESS FINANCE 5 15161089
DISTRIBUTION AND MERCHANDISING POLICY 5 15161095
INFORMATION SYSTEMS FOR MARKETING 5 15161093
INTEGRATED MARKETING COMMUNICATION 5 15161094
MANAGEMENT ACCOUNTING 5 15161090
STATISTICS II 5 15161091
Year 2
-

2nd Semester

Curricular Unit ECTS ID
ADVERTISING AND MEDIA PLANNING 5 15161096
CONSUMER BEHAVIOUR 5 15161041
CORPORATE AND MARKETING LAW 5 15161007
DIGITAL MARKETING 5 15161092
E-COMMERCE 5 15161097
MARKET STUDIES 5 15161046
Year 3
-

1st Semester

Curricular Unit ECTS ID
HUMAN RESOURCES MANAGEMENT 5 15161100
MANAGEMENT AND NEGOTIATION 5 15161098
MARKETING SIMULATION 5 15161048
SALES MANAGEMENT AND TECHNIQUE 5 15161102
SERVICES MARKETING 5 15161047
OPÇÃO I
Curricular Unit ECTS ID
EVENT AND CONGRESS ORGANISATION 5 14161160
FINANCIAL PRODUCTS 5 14181095
MANAGEMENT AND ADVERTISING IN SOCIAL MEDIA 5 15161110
SPORTS MARKETING 5 15161111
Year 3
-

2nd Semester

Curricular Unit ECTS ID
INTERNATIONAL MARKETING 5 15161051
INTERNSHIP 10 15161052
INVESTMENT ANALYSIS 5 15161099
RELATIONSHIP MARKETING 5 15161101
OPÇÃO II
Curricular Unit ECTS ID
ENTREPRENEURSHIP AND INNOVATION 5 14181168
GOLF TOURISM 5 14161242
MULTIMEDIA TECHNOLOGIES 5 15161107
STRATEGIC MANAGEMENT 5 14181093
WRITING FOR THE WEB AND STORYTELLING 5 15161109
Academic Year
2024/25
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
ENGLISH FOR MARKETING I 5 15161077
FUNDAMENTALS OF MARKETING 5 15161081
GRAPHIC DESIGN AND COMMUNICATION 5 15161078
INFORMATION TECHNOLOGY 5 15161082
ORGANISATIONAL MANAGEMENT 5 15161080
QUANTITATIVE METHODS 5 15161079
Year 1
-

2nd Semester

Curricular Unit ECTS ID
ECONOMICS 5 15161088
ENGLISH FOR MARKETING II 5 15161083
FINANCIAL ACCOUNTING 5 15161084
PRODUCT AND PRICE POLICY 5 15161086
SOCIAL PSYCHOLOGY APPLIED TO MARKETING 5 15161085
STATISTICS I 5 15161087
Year 2
-

1st Semester

Curricular Unit ECTS ID
BUSINESS FINANCE 5 15161089
DISTRIBUTION AND MERCHANDISING POLICY 5 15161095
INFORMATION SYSTEMS FOR MARKETING 5 15161093
INTEGRATED MARKETING COMMUNICATION 5 15161094
MANAGEMENT ACCOUNTING 5 15161090
STATISTICS II 5 15161091
Year 2
-

2nd Semester

Curricular Unit ECTS ID
ADVERTISING AND MEDIA PLANNING 5 15161096
CONSUMER BEHAVIOUR 5 15161041
CORPORATE AND MARKETING LAW 5 15161007
DIGITAL MARKETING 5 15161092
E-COMMERCE 5 15161097
MARKET STUDIES 5 15161046
Year 3
-

1st Semester

Curricular Unit ECTS ID
HUMAN RESOURCES MANAGEMENT 5 15161100
MANAGEMENT AND NEGOTIATION 5 15161098
MARKETING SIMULATION 5 15161048
SALES MANAGEMENT AND TECHNIQUE 5 15161102
SERVICES MARKETING 5 15161047
OPTION I
Curricular Unit ECTS ID
EVENT AND CONGRESS ORGANISATION 5 14161160
FINANCIAL PRODUCTS 5 14181095
MANAGEMENT AND ADVERTISING IN SOCIAL MEDIA 5 15161110
Year 3
-

2nd Semester

Curricular Unit ECTS ID
INTERNATIONAL MARKETING 5 15161051
INTERNSHIP 10 15161052
INVESTMENT ANALYSIS 5 15161099
RELATIONSHIP MARKETING 5 15161101
OPTION II
Curricular Unit ECTS ID
ENTREPRENEURSHIP AND INNOVATION 5 14181168
GOLF TOURISM 5 14161242
MULTIMEDIA TECHNOLOGIES 5 15161107
STRATEGIC MANAGEMENT 5 14181093
WRITING FOR THE WEB AND STORYTELLING 5 15161109