Marketing

Undergraduate

Polytechnic

Daytime

Language of Teaching

Portuguese

Faculty / School

Escola Superior de Gestão, Hotelaria e Turismo

Area of Studies

Economics, Management and Tourism

Course Structure

Academic Year

2023/24

- Tronco Comum

Year 1

1st Semester

Curricular Unit	ECTS	ID
ENGLISH FOR MARKETING I	5	15161077
FUNDAMENTALS OF MARKETING	5	15161081
GRAPHIC DESIGN AND COMMUNICATION	5	15161078
INFORMATION TECHNOLOGY	5	15161082
ORGANISATIONAL MANAGEMENT	5	15161080
QUANTITATIVE METHODS	5	15161079

Year 1

2nd Semester

Curricular Unit	ECTS	ID
ECONOMICS	5	15161088
ENGLISH FOR MARKETING II	5	15161083
FINANCIAL ACCOUNTING	5	15161084
PRODUCT AND PRICE POLICY	5	15161086
SOCIAL PSYCHOLOGY APPLIED TO MARKETING	5	15161085
STATISTICS I	5	15161087

Year 2

1st Semester

Curricular Unit	ECTS	ID
BUSINESS FINANCE	5	15161089
DISTRIBUTION AND MERCHANDISING POLICY	5	15161095
INFORMATION SYSTEMS FOR MARKETING	5	15161093
INTEGRATED MARKETING COMMUNICATION	5	15161094
MANAGEMENT ACCOUNTING	5	15161090
STATISTICS II	5	15161091

Year 2

2nd Semester

Curricular Unit	ECTS	ID
ADVERTISING AND MEDIA PLANNING	5	15161096
CONSUMER BEHAVIOUR	5	15161041
CORPORATE AND MARKETING LAW	5	15161007
DIGITAL MARKETING	5	15161092
E-COMMERCE	5	15161097
MARKET STUDIES	5	15161046

Year 3

1st Semester

Curricular Unit	ECTS	ID
HUMAN RESOURCES MANAGEMENT	5	15161100
MANAGEMENT AND NEGOTIATION	5	15161098
MARKETING SIMULATION	5	15161048
SALES MANAGEMENT AND TECHNIQUE	5	15161102
SERVICES MARKETING	5	15161047

OPTION I
Curricular Unit	ECTS	ID
EVENT AND CONGRESS ORGANISATION	5	14161160
FINANCIAL PRODUCTS	5	14181095

Year 3

2nd Semester

Curricular Unit	ECTS	ID
INTERNATIONAL MARKETING	5	15161051
INTERNSHIP	10	15161052
INVESTMENT ANALYSIS	5	15161099
RELATIONSHIP MARKETING	5	15161101

OPTION II
Curricular Unit	ECTS	ID
ENTREPRENEURSHIP AND INNOVATION	5	14181168
GOLF TOURISM	5	14161242
MULTIMEDIA TECHNOLOGIES	5	15161107
STRATEGIC MANAGEMENT	5	14181093

Academic Year

2022/23

- Tronco Comum

Year 1

1st Semester

Curricular Unit	ECTS	ID
ENGLISH FOR MARKETING I	5	15161077
FUNDAMENTALS OF MARKETING	5	15161081
GRAPHIC DESIGN AND COMMUNICATION	5	15161078
INFORMATION TECHNOLOGY	5	15161082
ORGANISATIONAL MANAGEMENT	5	15161080
QUANTITATIVE METHODS	5	15161079

Year 1

2nd Semester

Curricular Unit	ECTS	ID
ECONOMICS	5	15161088
ENGLISH FOR MARKETING II	5	15161083
FINANCIAL ACCOUNTING	5	15161084
PRODUCT AND PRICE POLICY	5	15161086
SOCIAL PSYCHOLOGY APPLIED TO MARKETING	5	15161085
STATISTICS I	5	15161087

Year 2

1st Semester

Curricular Unit	ECTS	ID
BUSINESS FINANCE	5	15161089
CORPORATE AND MARKETING LAW	5	15161007
DISTRIBUTION AND MERCHANDISING POLICY	5	15161095
INTEGRATED MARKETING COMMUNICATION	5	15161094
MANAGEMENT ACCOUNTING	5	15161090
STATISTICS II	5	15161091

Year 2

2nd Semester

Curricular Unit	ECTS	ID
ADVERTISING AND MEDIA PLANNING	5	15161096
CONSUMER BEHAVIOUR	5	15161041
DIGITAL MARKETING	5	15161092
E-COMMERCE	5	15161097
INFORMATION SYSTEMS FOR MARKETING	5	15161093
MARKET STUDIES	5	15161046

Year 3

1st Semester

Curricular Unit	ECTS	ID
HUMAN RESOURCES MANAGEMENT	5	15161100
MANAGEMENT AND NEGOTIATION	5	15161098
MARKETING SIMULATION	5	15161048
SALES MANAGEMENT AND TECHNIQUE	5	15161102
SERVICES MARKETING	5	15161047

OPÇÃO I
Curricular Unit	ECTS	ID
EVENT AND CONGRESS ORGANISATION	5	14161160
FINANCIAL PRODUCTS	5	14181095

Year 3

2nd Semester

Curricular Unit	ECTS	ID
INTERNATIONAL MARKETING	5	15161051
INTERNSHIP	10	15161052
INVESTMENT ANALYSIS	5	15161099
RELATIONSHIP MARKETING	5	15161101

OPÇÃO II
Curricular Unit	ECTS	ID
ENTREPRENEURSHIP AND INNOVATION	5	14181168
FINANCIAL ACCOUNTING II	7	14191089
GOLF TOURISM	5	14161242
MULTIMEDIA TECHNOLOGIES	5	15161107
STRATEGIC MANAGEMENT	5	14181093

Academic Year

2021/22

- Tronco Comum

Year 1

1st Semester

Curricular Unit	ECTS	ID
ENGLISH FOR MARKETING I	5	15161077
FUNDAMENTALS OF MARKETING	5	15161081
GRAPHIC DESIGN AND COMMUNICATION	5	15161078
INFORMATION TECHNOLOGY	5	15161082
ORGANISATIONAL MANAGEMENT	5	15161080
QUANTITATIVE METHODS	5	15161079

Year 1

2nd Semester

Curricular Unit	ECTS	ID
ECONOMICS	5	15161088
ENGLISH FOR MARKETING II	5	15161083
FINANCIAL ACCOUNTING	5	15161084
PRODUCT AND PRICE POLICY	5	15161086
SOCIAL PSYCHOLOGY APPLIED TO MARKETING	5	15161085
STATISTICS I	5	15161087

Year 2

1st Semester

Curricular Unit	ECTS	ID
BUSINESS FINANCE	5	15161089
CORPORATE AND MARKETING LAW	5	15161007
DISTRIBUTION AND MERCHANDISING POLICY	5	15161095
INTEGRATED MARKETING COMMUNICATION	5	15161094
MANAGEMENT ACCOUNTING	5	15161090
STATISTICS II	5	15161091

Year 2

2nd Semester

Curricular Unit	ECTS	ID
ADVERTISING AND MEDIA PLANNING	5	15161096
CONSUMER BEHAVIOUR	5	15161041
DIGITAL MARKETING	5	15161092
E-COMMERCE	5	15161097
INFORMATION SYSTEMS FOR MARKETING	5	15161093
MARKET STUDIES	5	15161046

Year 3

1st Semester

Curricular Unit	ECTS	ID
HUMAN RESOURCES MANAGEMENT	5	15161100
MANAGEMENT AND NEGOTIATION	5	15161098
MARKETING SIMULATION	5	15161048
SALES MANAGEMENT AND TECHNIQUE	5	15161102
SERVICES MARKETING	5	15161047

OPÇÃO I
Curricular Unit	ECTS	ID
EVENT AND CONGRESS ORGANISATION	5	14161160
FINANCIAL PRODUCTS	5	14181095

Year 3

2nd Semester

Curricular Unit	ECTS	ID
INTERNATIONAL MARKETING	5	15161051
INTERNSHIP	10	15161052
INVESTMENT ANALYSIS	5	15161099
RELATIONSHIP MARKETING	5	15161101

OPÇÃO II
Curricular Unit	ECTS	ID
ENTREPRENEURSHIP AND INNOVATION	5	14181168
GOLF TOURISM	5	14161242
MULTIMEDIA TECHNOLOGIES	5	15161107
STRATEGIC MANAGEMENT	5	14181093

School of Management, Hospitality and Tourism
Campus da Penha, 8005-139 Faro
Phone: +351 289 800 136 / 100
Course Director's Email: esghtdirmfd@ualg.pt

Director

Carlos Manuel Ramos de Sousa