Digital Marketing
Postgraduate Course
Polytechnic
Evening Classes
Presencial
Language of Teaching
Portuguese
Faculty / School
Escola Superior de Gestão, Hotelaria e Turismo
Area of Studies
Economics, Management and Tourism
Course Structure
Academic Year
-
Tronco comum
2023/24
Year 1
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| CONTENT MARKETING | 6 | 19371004 |
| DIGITAL MARKETING PLANNING AND STRATEGY | 6 | 19371000 |
| INTRODUCTION TO WEB TECHNOLOGIES | 6 | 19371002 |
| SEARCH ENGINE OPTIMIZATION (SEO) | 6 | 19371001 |
| SOCIAL MEDIA MARKETING | 6 | 19371003 |
Year 1
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| E-COMMERCE | 6 | 19371005 |
| EMAIL & MOBILE MARKETING | 6 | 19371007 |
| GOOGLE ADS | 6 | 19371006 |
| GOOGLE ANALYTICS | 6 | 19371011 |
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMMUNICATION DESIGN | 6 | 19371009 |
| DIGITAL MARKETING PROJECT | 6 | 19371010 |
Academic Year
-
Tronco comum
2022/23
Year 1
- 1st Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| CONTENT MARKETING | 6 | 19371004 |
| DIGITAL MARKETING PLANNING AND STRATEGY | 6 | 19371000 |
| INTRODUCTION TO WEB TECHNOLOGIES | 6 | 19371002 |
| SEARCH ENGINE OPTIMIZATION (SEO) | 6 | 19371001 |
| SOCIAL MEDIA MARKETING | 6 | 19371003 |
Year 1
- 2nd Semester
| Curricular Unit | ECTS | ID |
|---|---|---|
| DIGITAL ANALYTICS | 6 | 19371008 |
| E-COMMERCE | 6 | 19371005 |
| EMAIL & MOBILE MARKETING | 6 | 19371007 |
| GOOGLE ADS | 6 | 19371006 |
| Curricular Unit | ECTS | ID |
|---|---|---|
| COMMUNICATION DESIGN | 6 | 19371009 |
| DIGITAL MARKETING PROJECT | 6 | 19371010 |
School of Management, Hospitality and Tourism
Campus da Penha, office 38
ESGHT Graduate Office
Phone: +351 289 800 179
Email: esghtdirpgmd@ualg.pt
