Overview
A digital presence has become decisive for organisations, and with it the demand for professionals capable of managing it methodically has grown. The CTeSP (Higher Professional Technical Course) in Digital Marketing at the University of Algarve, running in Portimão, trains higher professional technicians able to manage the day-to-day digital presence of an organisation: creating and adapting content, running social media and other channels, supporting online advertising campaigns, SEO, email marketing and mobile marketing, collaborating on e-commerce projects and tracking results through digital metrics. The training is practical and applied, built on exercises, case analysis and the use of professional tools, including solutions based on artificial intelligence, approached with a critical, ethical and professional mindset, and culminates in a curricular internship that brings students closer to the contexts in which they will work.

Objectives

The CTeSP in Digital Marketing aims to train professionals able to:

•    Support the planning, execution and evaluation of digital marketing activities;
•    Create, adapt and manage content for websites, social media and other platforms;
•    Collaborate in the implementation and optimisation of digital campaigns;
•    Support the management of digital channels and e-commerce initiatives;
•    Collect, interpret and communicate digital performance metrics;
•    Use digital tools, including artificial intelligence solutions, with a critical, ethical and professional mindset;
•    Communicate with different audiences, work as part of a team and adapt to different organisational contexts;
•    Apply technical, interpersonal and professional skills in a real work context, through the curricular internship.

In Portimão, the course responds directly to the qualification needs of the economic fabric of the Western Algarve, marked by tourism, services, commerce, restaurants and catering, events, small businesses, public bodies and entrepreneurial initiatives whose activity increasingly depends on digital communication.

In the 1st year, classes are expected to run during the day, from Monday to Friday, and may take place between 8.30 am and 1.00 pm and between 1.30 pm and 6.00 pm. The definitive timetable is set annually by the institution and announced through the appropriate channels.

Upon completion of the CTeSP, graduates may enter the labour market or continue their studies in higher education, under the terms defined by the University of Algarve and the applicable legislation.

Bachelor's degree programmes at the University of Algarve to which holders of the CTeSP in Digital Marketing may apply with exemption from the entrance examination:

•    Communication Sciences;
•    Management;
•    Hotel Management;
•    Marketing;
•    Tourism.

 

Career Opportunities

Digital Marketing graduates may perform roles in companies, communication and marketing agencies, public bodies, tourism organisations, associations, entrepreneurial projects and other organisations with a digital presence.

The main career opportunities include:

•    Digital marketing technician;
•    Digital communication technician;
•    Digital content management technician;
•    Social media and online community support technician;
•    Digital campaigns and online advertising technician;
•    SEO and search engine content optimisation technician;
•    Email marketing and mobile marketing technician;
•    E-commerce project support technician;
•    Web analytics and digital performance monitoring assistant.